Shop rugs
Find the rug that fits
Browse the collection with practical material, size and room guidance.
Handcrafted rugs · Made for real spaces
Find a rug that belongs in your space.
Explore handcrafted rugs with clear guidance, or create one around your room.
Two ways to begin
Choose a rug. Or make it your own.
Start with the collection, or start with your room. Both paths are designed to make choosing a handcrafted rug easier.
Explore rugs
Custom rugs
Make one for your space
Start from an Indigenite design or bring a new brief. We’ll confirm what is feasible before production.
Handcrafted rugs
Construction and materials stated clearly.
Size guidance
Practical help for choosing the right fit.
Custom support
Share your requirement and we’ll confirm what is possible.
Made for Indian homes
Useful guidance for real rooms and everyday living.
Rugs to start with
Island Retreat - Jute Braided Rugs
Sale priceFrom ₹2,400.00
Regular price₹3,000.00
Enchanted Forest - Jute Braided Rugs
Sale priceFrom ₹3,200.00
Regular price₹4,000.00
Verve Sky Blue
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Verve Indigo
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Verve Grey
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Verve Copper
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Verve Black
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Vermillion
Sale priceFrom ₹9,450.00
Regular price₹10,500.00
Shop by style
Start with the look.
Use style to narrow the visual direction first, then compare material, size and construction.
Custom rugs
From your space to a rug made for it.
Share what you need. We’ll guide the design, confirm what’s feasible, and take it into production only after your approval.
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01
Share your space
Send dimensions, room photos, references or a simple brief.
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02
We design
We translate the requirement into a rug direction that fits the space.
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03
You approve
We confirm the design and production details before we begin.
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04
We handcraft
Your rug moves into production using the agreed construction and specifications.
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05
We deliver
Once finished and checked, it is prepared for delivery to your space.
Custom options depend on design, material, size and production feasibility.
Shop by room
Start with the space.
The same rug can behave very differently depending on the room. Begin with layout and everyday use.
Shop by rug type
Understand what changes underfoot.
Material and construction influence texture, maintenance and how a rug works in everyday use.
Featured edit
Modern rugs, without the guesswork.
Use shape, pattern and colour to set the visual direction—then check the size, construction and room fit before you decide.
Understanding craft
Handcrafted should be easier to understand.
We focus on the details that actually help you choose: what the rug is made from, how it is constructed and how that translates into real use.
Construction
How a rug is built influences density, texture, pile and how it behaves in everyday use.
Material
Fibre choice changes hand-feel, visual texture, maintenance needs and suitability for different rooms.
Finish & detail
Edges, surface texture and finishing affect how a handcrafted rug reads up close and in the room.
Rug guidance
Choose with confidence.
Good rug buying starts before colour and pattern. Understand the material, size, feel and room fit first—then narrow down the design.
Know what you’re choosing
Different fibres and constructions change texture, upkeep and how a rug handles everyday use. We’ll make those differences easier to compare.
Get the proportions right
A rug should relate to your sofa, bed or dining table—not feel disconnected from the room. Start with the layout, then choose the size.
Think beyond the photograph
Flat, textured, dense or plush rugs feel different underfoot and behave differently around doors, chairs and routine cleaning.
Choose for real life
Pets, children, dust, sunlight, dining chairs and daily traffic all matter. The right rug should suit how the room is actually used.
Rug guide
Useful before you buy.
Practical reading on sizing, placement and care. We’ll replace and expand these legacy rug guides as the new Journal develops.
Care
How to Properly Clean and Maintain Your Area Rugs
A practical starting point for regular rug cleaning and maintenance.
Read guide →
Sizing & placement
Guide to Choosing the Right Rug for Your Living Room
Use furniture layout and proportions to narrow the right living-room rug size.
Read guide →
Buying guide
Choosing the Perfect Rug for Your Home - Indigenite
A simple framework for narrowing the rug that suits your room.
Read guide →FAQ
Questions before you choose
Clear answers to the questions that usually come up before buying or customising a rug.
How do I choose the right rug size?
Start with the furniture layout rather than the empty floor area. The rug should connect the main furniture pieces and feel proportionate to the room. Our product and rug-guide content will give layout-specific sizing help.
Can I order a custom rug size?
You can share your dimensions through Custom Rugs. We’ll review the requirement and confirm what is feasible before production begins.
Which rug material or construction should I choose?
It depends on the room, the feel you prefer and how the space is used. Compare the material, construction, pile and care information on each product rather than choosing from the photograph alone.
Is rug care the same for every rug?
No. Care depends on the fibre and construction. Follow the product-specific care guidance and ask us before using a cleaning method you are unsure about.
Can I customise a design or colour?
Custom possibilities depend on the design, material, size and production feasibility. Share the requirement first and we’ll confirm what can be made.